The Standard, Brussels x PaperBoy Paris: book your table for lunch and discover the PaperBoy hotel package

Following a high-energy opening weekend, The Standard, Brussels keeps the momentum going as PaperBoy Paris continues its takeover of Double Standard until May 3.


What started as a buzz-worthy launch has quickly turned into one of Brussels’ must-visit food destinations this spring. The Standard, Brussels x PaperBoy Paris brings together bold, flavor-packed comfort food, laid-back community vibes and a sharp eye for style.

The lunch menu delivers on PaperBoy’s cult reputation: indulgent, layered, and made to satisfy. Expect crispy chicken karaage with furikake and yuzu kosho mayo, a rich grilled Reuben sando stacked with pastrami and melted Swiss cheese, or the hero dish wagyu smash burger with truffle mayo. The tuna tataki sando with avocado, shiso and wasabi mayo adds a fresh, refined edge to the lineup. To drink, refreshing ginger lemonades and fruit iced teas keep things bright and easy, perfect for a midday break in the city.

This is lunch, the PaperBoy way: bold flavors, premium ingredients, and just the right amount of indulgence.

But the takeover goes beyond the plate. If you know PaperBoy, you know it’s as much about style as it is about food. A limited drop of PaperBoy merch is available exclusively during the takeover, including a Champion hoodie and a ’47 cap. These collectible pieces turn Double Standard into more than just a lunch spot, it becomes a cultural meeting point where food, fashion and community collide.

The energy continues beyond the table: on Sunday 26/04, The Standard, Brussels teams up again with local running club Cadence to host an additional community run, bringing together movement, music and food in true PaperBoy spirit.

For those looking to extend the experience, guests can also book the exclusive PaperBoy Package at The Standard, Brussels. The offer includes a special room rate, daily breakfast, and a curated selection of exclusive merch to take home, including a Champion hoodie, ’47 cap and additional limited edition collectible items. To complete the experience, receive a €50 credit to try the sandwiches at Double Standard restaurant.

Practical details reservations lunch
Double Standard x PaperBoy Paris
Double Standard, The Standard, Brussels
Koning Albert II laan 30, 1000 Brussels
Reservations are now open: link

Cadence community run
Timing: Sunday April 26, 10am
Location: Double Standard - Koning Albert II laan 30, 1000 Brussel
Sign up here for the run 

Press contact
Christin - christin.h@oonabaas.com - +32 498 74 24 84

Hi-res visuals of The Standard, Brussels x PaperBoy Paris in the media gallery. 

About The Standard
The Standard hotels are known for their pioneering design, taste-making clientele, and unrelenting un-standard-ness. Be it a city hotel, seaside resort, or rooftop bar, the goal of every Standard project is to defy convention, up the aesthetic stakes and create a cultural hub. The Standard hotels are not just places to stay, but places to play in New York, Miami, London, Ibiza, Bangkok, Hua Hin, Maldives, Pattaya and Singapore. Further developments are underway in Lisbon, Mexico City and Tulum along with branded residences opening in Miami, Lisbon, Mexico City and Phuket. The Standard brand is now part of Hyatt’s lifestyle group and will soon join World of Hyatt.

Website: StandardHotels.com/Brussels
Instagram: @thestandardbrussels

About Paperboy Paris
Founded in 2014 in Paris, PaperBoy is a hybrid concept blending a coffee and sandwich shop with an internationally recognized creative brand. Rooted in food and contemporary culture, Paperboy has built a distinctive experiential universe defined by generous comfort food, a warm atmosphere and high-profile collaborations with leading fashion and sportswear brands. What began as a neighborhood eatery has grown into a global creative platform producing international pop-ups, exclusive events, catering experiences and collaborative capsules.

Instagram: @paperboyparis

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